Jeff Sinclair is the founder of Sierra Apex Wealth Advisors, an independently operated practice aligned with Perennial Financial Services. With a diverse professional background, Jeff found his calling in financial services, where he applies his UCLA Economics honors degree and a strong commitment to continuous learning to deliver thoughtful, high-level guidance to his clients.
Jeff believes financial advising is built on partnership. He works closely with each client to understand not only their financial goals but also their values, experiences, and long-term vision. Known for his attentiveness and ability to build genuine relationships, Jeff is dedicated to helping clients gain clarity and confidence in their financial lives.
Outside of the office, Jeff is a devoted husband and father. He enjoys staying active as a soccer player and hiker, and is an avid reader- currently inspired by Die with Zero.